Vision & Mission

Our Vision


Our vision is to create a more  ethical, human centered, sustainable, and gratifying economy for our customers, where individuals as well as businesses can grow on purpose, endowed with high personal and organisational resilience, and where technology serves people and not the other round.  In other words, building the leadership, culture and management systems for the 21st century that are necessary to deal confidently with an ever highly volatile, uncertain, complex and ambiguous world..


Our Mission


At BeNovate, we Transform Enterprises while we create alignment, energy and commitment within our customer's leadership team and related organization to generate growth initiatives, faster time-to-market and increased competitiveness. Our team relies on its long, diverse and complementary experience as serial entrepreneurs, managers, researchers, consultants, coaches and mentors to assist companies and their executives in strengthening their organizations by applying our experience and our frameworks and toolsets to their transformation capacities, innovation culture, intelligent use of technology, human centered product-service-process design, strategic alignment, agile organisational design and purposeful, transformational and servant leadership. Increased productivity, better resilience and high attractiveness for talented people are core benefits of our contribution.



Next to the BIEP ( Balance- Integrity - Expertise - Passion) core Values of BeNovate we value those key elements part of our DNA :
Be Sustainable (Financial value) 
Innovation can create a sustainable future for organizations, and the work of innovation itself must be made sustainable through the consistent and well-paced investment of resources.
Be Open (Cultural value) 
Openness is the precious fruit of the human imagination. Innovation fully embraces the discovery of what is possible for our organizations, even if it involves risk and failure.
Be Smart (Intellectual value) 
Through the application of experience and knowledge, the human intellect identifies and shapes innovation opportunities in ways that enable action.
Be Responsible (Leadership value) 
Corporate culture is a critical element of responsible stewardship for leaders who must be vigilant for the health and well-being of their people and organizations.
Be Realistic (Entrepreneurship value) 
A sense for realism makes “walking the talk » and helps to accelerate implementation and acceptance of a transformation.
Be Inclusive (Technological value) 
Today, everyone has a role to play ! Socially enabled web technologies ensure open and distributed collaboration at a local and global scale : we definitely entered the "Participation Age" !


Executive Coaches & Advisors

At BeNovate you'll find your trusted Advisors on CXO Leadership & Performance Coaching and Strategic Business Innovation

We are an independent “Boutique Adivory”  firm with exclusively experienced executive level & senior advisors and experts  that combine on an unique way the skills of strategic thinking with pragmatic executing. With as a result, very happy customers !

BeNovate Advisors

Patrick Crasson

 Managing Partner & Senior Executive Leadership& Performance Coach/Advisor 

Email :
Mobile: +352 661 709 501 / +32 496 708 501

Patrick is co-founder and managing partner of BeNovate (Strategy &Innovation) , Ceinoo (Board advisory) & P2C Management Consulting (Executive Advisory and Business Angel-ship ).

Patrick has 25 years + of experience in executive management, CXO coaching, business advisory, sales/marketing, business development, Innovation management and entrepreneurship and has worked successfully with both startups and large technological/professional services companies having built during this period a large and qualitative network. Patrick has held several and successful management and executive leadership positions in the Defense industry, high-growth Startups , Professional Services Business/Technology Consulting . His experience includes a successful track record in growing local and international businesses and raising/managing their related funds

Patrick is also involved in the accademic world as lecturer and invited professor at Solvay Brussels School of Management (IT Strategy/Alignment & Innovation & Entrepreneurship modules ) and is one of the founders of CIO-Club.

He is certified in director effectiveness and board governance modules at Guberna and is an experienced non-executive board member in a number of local and international companies and associations

More info's on Patrick :

Paul De Decker

Senior Leadership & Performance Coach/Advisor (Freelance Partner)

Mobile: +32 494 170 908

Paul is a senior "C-Level" Executive with operational experience in variety of sectors (Technology, Services, ... ) 
He has a strong involvement in corporate governance aspects; extensive knowledge of Business Management and Transformation . (Regional Director and General Manager for several years at Sun Microsystems Nordics and BeLux)
Paul earned a large leadership and managerial experience including within groups of people in more than 10 countries. He showed a strong and recognized leadership in international project teams involving complex transformations of teams.
Paul holds Board positions as non-executive director and is a senior BeNovate certified coach 

Specialties: Business Transformation, CXO Coaching,  Business planning, M&A , Corporate strategy and governance, Business and IT Alignment , Innovation Mgt

More info's on Paul :

Catherine Thieltgen 

Senior Leadership & Performance Coach/Advisor (Freelance Partner)
Mobile : +32479787470

 Catherine is an experienced and certified SeniorLeadership Coach and Advisor that has more that 25 years of experience in the FMCG and Head Hunting industry. She owns a master degree in civil engineering and business management .

More infos on