Vision & Mission

Our Vision

Solving the Digital Transformation will help to align the internal complexity of the organizational, technical and financial governance paradigms and will drive a efficient transition from an Utility/Commodity business relationship to a Partner/Enabler one .


Our Mission

At BeNovate, we Transform Enterprises while we create alignment, energy and commitment within our customer's leadership team and related organization to generate growth initiatives, faster time-to-market and increased competitiveness.

We are the Inno-Preneurial Leadership Enablers for your Digital Enterprise Transformation !





Next to the BIEP ( Balance- Integrity - Expertise - Passion) core Values of BeNovate we value those key elements part of our DNA :
Be Sustainable (Financial value) 
Innovation can create a sustainable future for organizations, and the work of innovation itself must be made sustainable through the consistent and well-paced investment of resources.
Be Open (Cultural value) 
Openness is the precious fruit of the human imagination. Innovation fully embraces the discovery of what is possible for our organizations, even if it involves risk and failure.
Be Smart (Intellectual value) 
Through the application of experience and knowledge, the human intellect identifies and shapes innovation opportunities in ways that enable action.
Be Responsible (Leadership value) 
Innovation is a critical element of responsible stewardship for leaders who must be vigilant for the health and well-being of their people and organizations.
Be Realistic (Entrepreneurship value) 
A sense for realism makes “walking the talk » and helps to accelerate implementation and acceptance of a transformation.
Be Inclusive (Technological value) 
Today, everyone has a role to play ! Socially enabled web technologies ensure open and distributed collaboration at a local and global scale : we definitely entered the "Participation Age" !


Executive Advisors

At BeNovate you'll find your trusted  advisors on CXO Leadership Coaching and Strategic Business and Digital enabled Innovation

We are an independent “boutique consulting”  firm with exclusively experienced executive level & senior advisors and experts  that combine on an unique way the skills of strategic thinking with pragmatic executing. With as a result, very happy customers !

BeNovate Advisors

Patrick Crasson

 Managing Partner & Senior Executive Advisor/Coach 

Email :
Mobile: +352 661 709 501 / +32 496 708 501

Patrick is co-founder and managing partner of BeNovate (Strategy &Innovation) , Ceinoo (Board advisory) & P2C Management Consulting (Executive Advisory and Business Angel-ship ).

Patrick has 25 years + of experience in executive management, CXO coaching, business advisory, sales/marketing, business development, Innovation management and entrepreneurship and has worked successfully with both startups and large technological/professional services companies having built during this period a large and qualitative network. Patrick has held several and successful management and executive leadership positions in the Defense industry, high-growth Startups , Professional Services Business/Technology Consulting . His experience includes a successful track record in growing local and international businesses and raising/managing their related funds

Patrick is also involved in the accademic world as lecturer and invited professor at Solvay Brussels School of Management (IT Strategy/Alignment & Innovation & Entrepreneurship modules ) and is one of the founders of CIO-Club.

He is certified in director effectiveness and board governance modules at Guberna and is an experienced non-executive board member in a number of local and international companies and associations

More info's on Patrick :

Paul De Decker

Senior Executive Advisor (Freelance Partner)

Mobile: +32 494 170 908

Paul is a senior "C-Level" Executive with operational experience in variety of sectors (Technology, Services, ... ) 
He has a strong involvement in corporate governance aspects; extensive knowledge of Business Management and Transformation . (Regional Director and General Manager for several years at Sun Microsystems Nordics and BeLux)
Paul earned a large leadership and managerial experience including within groups of people in more than 10 countries. He showed a strong and recognized leadership in international project teams involving complex transformations of teams.
Paul holds Board positions as non-executive director .

Specialties: Business Transformation, CXO Coaching,  Business planning, M&A , Corporate strategy and governance, Business and IT Alignment , Innovation Mgt

More info's on Paul :

Jan Mertens

Senior Executive Advisor (Freelance Partner)

Mobile: +32 475 279 729
Jan has almost 30 years of experience in Head-Hunting, Mgt Coaching andIT Sales. In the first part of his career he worked as an IT Sales, project leader and  at IBM, Wang & Hellwet-Packard and became Head-Hunter and Mgt Coach 
In 1991 he founded, together with 2 partners, the company G-Consult which has grown towards a successfully BeLux Head-Hunting company .
Jan is as a senior excecutive advisor passionated by People and Results.

Etienne Blomme

Senior Executive Advisor (Freelance Partner)
Mobile : +32 495 580 779

Etienne is an experienced "C Level" Executive that has more that 30 years of experience in the telecommunications industry, both on the manufacturing side as on the operator side. Etienne has a long track record in involvement in start up initiatives in the telecom/internet world:

  • Co-founder of Telenet, starting with the feasibility study till incorporation of the company, member of the board, late90's acquisition of Men@Work and later on integration in Telenet
  • From day 1 involved in the lead to establishment of iMinds (former IBBT), still member of the board
  • Chairman of the board of i-City (living lab)  which was later integrated into iMinds , with a successful spin-off: City Live (known under brand Mobile Vikings)
  • Advisor to AGORIA ICT
  • Till May 2012 member BoD of a equity company that acquired a telecom company in Germany (Primacom)
  • Advisor to project "Every European Digital" - a company that explores feasibility of deploying a broadband network in Poland (fixed or satellite)leveraging on European Infrastructure Funds.