About BeNovate

At BeNovate, we transform leaders to create positive human interactions, a better collaboration and team alignment and last but not least a high commitment for success.

This creates for our customers a next generation human centered culture based on a shared purpose for collective performance: we name it the « True North » .

BeNovate, who has his home on the prestigious and inspiring site of Belval (Luxemburg), has evolved over the years from an advisory firm specialized in Strategic Business Transformation to a firm exclusively focussed on Executive Leadership & Performance Development.

Our carefully selected coaches are all highly experienced profiles, having themselves practical and proven experience in senior leadership positions in diverse industries, and are certified in one or several levels (4 grades) in our method (PerthoWuli 3D LDS (c) ) . Each certification level needs +- 1 year to be ready to deliver at expected quality level.

Finally, our customers are large to medium sized corporates, GAFA’s and high potential Scale-Up’s

BeNovate, who has his home on the prestigious and inspiring site of Belval (Luxemburg), has evolved over the years from an advisory firm specialized in Strategic Business Transformation to a firm exclusively focussed on Executive Leadership & Performance Development.

Our carefully selected coaches are all highly experienced profiles, having themselves practical and proven experience in senior leadership positions in diverse industries, and are certified in one or several levels (4 grades) in our method (PerthoWuli 3D LDS (c) ) . Each certification level needs +- 1 year to be ready to deliver at expected quality level.

Finally, our customers are large to medium sized corporates, GAFA’s and high potential Scale-Up’s

Our values

Our Method is our Life-Style and drives deeply our Values

Being authentic while understanding other people’s feelings and emotions and respecting them for who they are is a key foundation to servant leadership.

Courage is needed to take bold decisions and lead people confidently under uncertainty; courage thus being a key ingredient for resilience. To be courageous also requires a high sense of authenticity.

Having a high level of emotional intelligence does not mean that you have not to deliver on promises. Understand your leadership foundations and be performant is the only way to be bold and have impact.

Caring about the environmental and social environment in which a company operates will preserve the very foundation of sustained business value creation.

It is the foundation for constant learning and personal growth, and thus to be able to embrace innovation and change readiness in a world that’s in constant transformation.

The ability to quickly adapt to increasing numbers of external shocks in a complex, ambiguous and uncertain world is key for long-term well being and also survival.

Our Executive Leadership & Performance Coaches have all more than 20 years leadership experience
Patrick-Crasson-benovate
Patrick Crasson
Managing Partner BeNovate Certified Senior Executive Leadership & Performance Coach (PW3DLDS (c) )
Patrick is the founder of BeNovate and co-founder of AdVuca and is the father of the PerthoWuli 3D LDS (c) , Cibam (c) methods. Patrick, who is certified  (Guberna) in Board Governance,  has more than 25 years experience in leadership roles till Executive Level at national and International level. He has lead successfully important transformation projects in large companies and coaches many CXO’s around the globe .
Patrick is fluent in FR, ENG, NL, GER
Paul-Dedecker-benovate
Paul De Decker
Certified Executive Leadership & Performance Coach (PW3DLDS (c) )
Paul earned, past 25 years, a large leadership and managerial experience involving groups of people not only in Belgium but in more than 10 countries. Paul who is also certified in Board Governance (Guberna) , has a large and proven experience  leading international project teams involving complex transformations .
Paul is fluent in FR, ENG, NL
Catherine-Thieltgen-2-benovate
Catherine Thieltgen
Certified Senior Leadership & Performance Coach (PW3DLDS (c) )
Catherine has more than 15 years of experience as a senior marketing and communication manager in the FMCG industry. In 2008 she co-founded in Brussels an Executive search Boutique firm where she heads all onboarding programs. She is a seasoned certified leadership coach with more than 10 years of proven experience.
Catherine is fluent in FR, ENG, NL
Patrick Crasson

Leaders instill in their people a belief in themselves and a hope for success while great leaders are emotionally intelligent and empower people to accomplish their goals while showing the True-North.